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What makes Bold Craft Marketing different?
At Bold Craft Marketing, we are not just any web design company! We are a leading Digital Marketing Agency passionate about producing engaging and effective customer communications online. With the use of leading technologies we are focused on our clients markets and increasing their return on investment. We use clever strategies, engaging designs and smart functionality to deliver high impact, award winning websites and effective marketing campaigns.
We design, build, craft, create and execute entire ecommerce websites that will accelerate your exposure to the right kind of audience. Our award winning website development service covers all integral aspects of the digital design process, ensuring the delivery of your full service, high quality business website.
How can an effective website development strategy help you?
An attractive, mobile-friendly website could be the key player on your sales team. For instance, did you know that research in buying trends points to an ever-increasing percentage of online searches coming from handheld smart devices? Similarly, in a world where visual culture is now second nature, operating on a digital platform like a website could be the problem-solving tool that boosts the user experience of your business, helping you reach your business goals.
Our think-outside-the-box team stand at the ready to roll up our sleeves and construct for you, a custom-designed, profitable, and user-friendly website that translates seamlessly to handheld smart devices. Furthermore, our web development team are highly skilled in visual art and can deliver everything from simple professional web sites, to highly complex design work.
The design and development process includes everything from:
- Custom Graphic Design
- Content Management System (CMS) – Specialising in WordPress & Shopify
- Strategic & Functional Design
- All Elements of Visual Communication & Website Design
- Search Engine Optimisation (SEO) & Keyword Research
Some FAQ’s for Website Development
How much should I pay for a website?
The cost of creating a website varies. Firstly, price depends on the complexity of your website, ranging from a simple layout to a more extensive products or services offer page, or an advanced e-commerce system.
In cases of cheaper quotes, the contractor will probably offer a graphic design and content layout based directly on a free or commercially available template. In turn, if the offer is from a higher price range – you can expect customized graphic design and a more strategic thought process tailored to the needs of your business. So, which offer should you choose? Is it worth investing several thousand euros in an interactive design agency, or maybe a friend of mine will do a similar project for me at a fraction of the cost?
Regardless of who you entrust with the development of your website, remember that offers for several hundred euros cannot be equivalent to offers for several thousand euros. It is true that the valuations of agencies offering potentially identical services may vary in price by up to several dozen percent, but if the difference in price is based on value or quality, then you can be sure that the compared services will not be identical.
Do I need a content management system (CMS)?
A content management system (CMS) is software that helps you create, manage, and modify content for your website without the need of technical knowledge. This means that a CMS helps you build and maintain a website without needing the necessary specialized knowledge to write all the code from scratch. Instead of building your own system for creating web pages and other functions, the CMS handles all that basic infrastructure stuff for you which gives you more time to focus on other areas of the website.
Should I go with a ready template or custom graphics?
Website graphics can be designed from scratch or a ready (free or paid) template can be used. As with CMS, these two options have their pros and cons.
The main difference is the amount of time needed to develop a working website. In the case of custom-designed graphics, before the programmer can begin to build the website, the graphics must first be created in the form of flat images. This design process is additional work not needed in the case of a ready-made template which means that building a website using a ready-made template can bring significant savings. For some customers, this is an important factor. However, if you want to build a strong and recognizable brand, and the development process is based on strategic actions focused on reaching business goals, then investing in a customized design project is the best presentation of your brand.
Do I need website training for updating content and maintaining the website?
If you decide to opt for a website built using a content management system, be sure to check if the contractor offers training in its price, or is it an additional paid service. There is a lot of material on the internet explaining the operation of popular CMS, however, nothing can replace a training dedicated to learning about how to manage the modules on your website.
What does it mean to have a responsive website and how important is it?
Responsive websites are designed using technologies that allow content (text, pictures, animations, etc.) to change their position, size and relationship to each other in such a way as to make the best use of screen space. Basically, the goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly.
This function is therefore hugely important for your website. Remember, a phone usually has much less processing power and a weaker Internet connection than a desktop computer. A page that opens on the computer on average for three seconds can load up to fifteen seconds when we try to display it on the phone and that extra time could be the cause of your user leaving your page.
How important is the hosting aspect for my website?
Hosting is the place where your website is located, where you can park and pay for the domain and maintain email boxes, meaning it is the foundation for your place on the web. It is important for hosting to be reliable, fast, offer access to modern technologies, and have a team of administrators offering assistance in its configuration. Installing the site on a good server will allow you to use its full potential. Saving several euro a year on a cheap hosting service can lead to many misunderstandings and disappointments. As a result of using a weak server infrastructure, your site may slow down at key moments (e.g. before Christmas, when many people shop online), or be vulnerable to hacker attacks.
We build, craft, create and execute award winning websites
LET’S BUILD SOMETHING GREAT TOGETHER.
6 James St, Cahernamart
Westport, Co. Mayo F28 XE92
☏ (098) 30300