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Web Design & Development for Your Business
An attractive, mobile-friendly website could be the key player on your sales team!
In a world where visual culture is now second nature, operating on a digital platform like a website could be the problem-solving tool that boosts your brand awareness and sales, helping you reach your business goals!
Here are only some of the benefits operating online can bring to your business:
• Increased sales – reach those customers you may never have reached before.
• Cost-efficient – operating a website has fewer overheads than a “bricks n mortar” store.
• Keep up with the Joneses – create a competitive advantage for your business
• Cater to changes in consumer behaviour – Nowadays people are “always-on”. Technology has transformed customer purchasing behaviour, meaning an e-commerce strategy is one of the best tools for your business.
• Increases brand awareness – your website should be an extension of your brand and its message. It is open 24/7 365 for your customers and a strong branding strategy online is the best way to communicate your business with them.
Why Bold Craft Marketing Web Design?
Our think-outside-the-box BCM team stands at the ready to roll up our sleeves and construct for you a custom-designed, profitable, and user-friendly website that translates seamlessly to handheld smart devices.
Furthermore, we are not just any digital marketing agency! The BCM team is highly skilled in building brand awareness through visual art and can deliver everything from simple professional web sites to highly complex design work.
We believe in creating the best possible user experience for your customers on your business web page. Creating a positive customer journey is the main focus when designing your website so visitors can find what they are searching for with ease, leading to a higher conversion rate.
In EVERY project, the design and development process integrates all the following key areas necessary for a high-quality website:
• Custom Graphic Design
• Use of leading website platforms – WordPress & Shopify
• Strategic & Functional Design
• All Elements of Visual Communication & Website Design
• Search Engine Optimisation (SEO) & Keyword Research
Some FAQ’s for Website Design & Development
How much should I pay for a website?
This is something we get asked very regularly and the short answer is “it depends”. Websites range in complexity and this greatly influences the overall cost. The number of web pages, intended use for your site i.e. e-commerce or information site and functional requirements, are all elements that will influence the price.
Check out Cost My Website for a questionnaire that will help determine the exact type of website you are looking for and we can issue you a quote or call for a consultation.
So, which offer should you choose? The reality is, offers for several hundred euros cannot be equivalent to offers for several thousand euros. When it comes to web design and development, you really do get what you pay for in terms of design, functionality and optimisation.
Do I need a content management system (CMS)?
A content management system (CMS) is software that helps you create, manage, and modify content for your website without the need for technical knowledge. This means that a CMS helps you build and maintain a website without needing the necessary specialized knowledge to write all the code from scratch.
Instead of building your own system for creating web pages and other functions, the CMS handles all that basic infrastructure stuff for you which gives you more time to focus on other areas of the website.
So, for anyone who does not have a background in the necessary skills needed to build a website, we would say a CMS is the way to go! It will minimize a lot of stress and save you time and money in the long run.
How important is branding my website?
As mentioned, your website should be an extension of your brand. It should reflect your business, its personality, and its attributes. When it comes to the design aspect of a website, you really do get what you pay for.
If you want to build a strong and recognizable brand, and a marketing strategy focused on reaching business goals, then investing in a customized branded design project is the best way to communicate your brand online.
Is there funding available to assist in my website build?
Yes, the Local Enterprise Office offers Trading Online Vouchers for small businesses, go to the Local Enterprise website for further details, to see if your business qualifies.
Do I need website training for updating content and maintaining the website?
After your website is built, you may need a basic knowledge of how to add or edit text, add or edit products, add or edit images. If you opt for a website built using a CMS, be sure to check with your web developer if training is included in your quoted price, or if it is an additional paid service.
There is also lots of material on the internet giving tutorials on how to operate CMS’s.
At Bold Craft Marketing, we offer 1-hour post-build training that will help you to complete, blog updates, product updates, image or text edits, depending on the type of website you have. We also offer maintenance packages for our clients where we manage these updates and the technical upkeep of your website post-build.
Will my website work on all types of devices including smartphones?
In today’s world, many of us rely on our smartphones. We believe that building a website that is mobile-friendly is one of the most integral components in your online strategy. All of our websites are mobile responsive and are built with the user experience in mind.
Responsive websites are designed using technologies that allow content (text, pictures, animations, etc.) to change their position, size, and relationship to each other in such a way as to make the best use of screen space. An example of this would be how your website changes on screen from that on a desktop, laptop, tablet or smartphone.
Basically, the goal of responsive design is that the website is built in a way that it detects the visitor’s screen size and orientation, and then changes the layout accordingly to fit the screen type.
This function is hugely important for your website due to the ever-increasing dependence we all have on our smartphones. Although many people work on desktops or laptops, most online shopping is done through smartphones. This means your website should be able to work seamlessly on all devices.
What is hosting and how important is it for my website?
Essentially, “hosting” is the place where your website is located. It is the foundation for your “place” on the web. It is important for your hosting to be reliable and fast. Installing the site on a good server should tick these boxes.
Saving several Euro, a year on a cheap hosting is not recommended. As a result of using a weak server infrastructure, your site may slow down at peak times of the year which may be important to your business, like Christmas. There is also a higher possibility of your website being vulnerable to hacker attacks.
We build, craft, create and execute award winning websites
LET’S BUILD SOMETHING GREAT TOGETHER.
6 James St, Cahernamart
Westport, Co. Mayo F28 XE92
☏ (098) 30300